Who It’s For:

Musical Artists

For artists, bands, DJs, vocalists, instrumentalists, producers, and performers ready to grow into new markets.

Venues & Festivals

For venues looking for curated talent, stronger programming, and new audience development.

Schools & Universities

For institutions seeking live performances, workshops, panels, student engagement, and music business education.

Brands & Sponsors

For brands looking to connect with audiences through authentic music, culture, and community-based experiences.

Civic & Cultural Partners

For cities, downtown organizations, museums, and arts groups seeking music-driven cultural activation.

Artist Requirements

Artists considered for the NuMainstream Music Exchange should demonstrate:

• Strong live performance ability
• Professional communication
• Active audience engagement
• A clear artistic identity
• Regional momentum or growing notoriety
• Readiness to travel and collaborate
• Ability to represent themselves and the program professionally

Required Materials

• Live performance video
• Music links
• Artist bio
• Social media links
• Performance history
• Typical performance fee range
• Technical requirements

Preferred Qualifications

• 1,000+ engaged followers or strong local recognition
• 3–5 recent live performances
• Regional press, playlisting, or notable bookings
• Ability to participate in interviews, media, or workshops
• Brand-friendly presence

Program Formats

Live Show Exchanges

Artists perform in new markets alongside local talent.

Campus Music Exchanges

Artists perform, speak, and engage with students through workshops, panels, or masterclasses.

Brand-Supported Music Experiences

Brands support curated performances, artist storytelling, and content-driven campaigns.

Venue Exchange Nights

Partner venues host NuMainstream-curated music nights featuring local and visiting artists.

Festival & Showcase Opportunities

Selected artists may be considered for NuMainstream events, partner festivals, and special showcases.

What Artists Receive

• Paid performance opportunities
• Travel and lodging support when applicable
• Professional content opportunities
• New market exposure
• Media interviews or features
• Connections with venues, brands, schools, and cultural partners
• Potential future bookings through NuMainstream

What Partners Receive

• Curated musical talent
• Professional programming support
• Cultural marketing strategy
• Audience engagement
• Content and media opportunities
• Brand/community alignment
• Recap reporting and impact documentation